花季传媒

Heather Hayes

Clinical Assistant Professor
Dyson College of Arts and Sciences
Media & Communication Arts PLV
Westchester

Courses Taught

Past Courses

COM 200: Public Speaking
MCA 112: Fundamentals of Communication
MCA 180: Intro to Public Relations
MCA 227: Writing for the Print Media
MCA 257: Casting
MCA 258: The Invasion of Reality TV
MCA 263: Event Planning for PR
MCA 276: Story Idea Development
MCA 337: Writing Public Relations Copy
MCA 340: Writing for Advertising
MCA 354: Producing Corporate Video
MCA 357: Careers in Television
MCA 380: Crisis Communication
MCA 397: Multimedia Storytelling
MCA 398: Topics: The Tear Jerker

Related News and Stories

In the Media

In Newsweek, Dyson Media & Communication Professor Heather Hayes explains why so-called 鈥渢errible鈥 television shows鈥攍ike the polarizing new Kim Kardashian drama鈥攐ften become viral hits. Hayes attributes the phenomenon to 鈥渉ate-watching,鈥 in which viewers tune in less for enjoyment and more to mock the content, ultimately boosting visibility and streaming success.